Normally, 364/kcal would be equivalent to 364,000 calories, but in this case, “kcal” and “calories” are used interchangeably. In other words, when your dog’s food says: 364 kcal/cup, as is the case with Hills Science Diet Active Longevity, it just means 364 calories per cup. Dog food manufacturers, however, must have figured out that “kcal” doesn’t roll off the tongue the same way “calories” does, because the calories found on food packages are actually kcals. Scientifically speaking, a kcal is a kilocalorie, or 1,000 calories. Your dog’s food bag should tell you the number of calories in your dog’s food, (based on your dog’s weight) but as you check it, you may notice that the caloric content is measured in kcals, not the same calories you are used to seeing. This means you will have to come up with that number yourself. Unlike humans, however, the sheer range in size between dogs means that you can’t fall back on a solid number, like the 2,000 daily calories most human nutritional labels use. The answer is in the calories, much like many human dietary plans. When it comes down to calculating 10 percent, I realized I did not know exactly how to do it. It is easy to make general assumptions about quantity. What does 10 percent of a dog’s daily diet actually mean? It’s All About Calories I’ve quoted this so many times I’ve lost count, but then, as I was in the middle of a training session with my dog, treat bag full of tiny treats, I had a crisis of faith.

“Treats should not make up more than 10 percent of your dog’s diet,” say veterinarians everywhere. As a dog owner, I frequently come across the 10 percent rule.

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